It seems as though we are in some tough times. Looking locally, water & sewer rates are expected to more than double within the next two years. Add on top of that a national recession, sharp increases in fuel, and income tax loans (the checks we will start to receive soon are advances on our 2008 taxes which will need to be repaid). Now is the time to reallocate your funds properly and ensure your advertising and marketing campaigns are most effective with those few dollars on hand. Keep in mind, if your wallet is getting slim so are your client's.
Normally, we uphold to "If it ain't broke, don't fix it", but everything needs to be reevaulated from time to time. Now is definitly that time!
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